Process

Includes Problems, Goals, Personas, Problem Statement, Ideate, Design prototype & Test.

Research plan

1. **User Surveys:** Gather data on user preferences, pain points, and desired features.
2. **Interviews:** Conduct in-depth interviews with a diverse range of users to understand their trading habits and challenges.
3. **Usability Testing:** Test the app with real users to identify and resolve usability issues.
4. **Card Sorting:** Perform card sorting exercises to determine the optimal information architecture.

Goals

1. Enhance user onboarding and verification processes.
2. Simplify the user interface for managing transactions.
3. Provide personalized insights and easy access to market data.
4. Improve user engagement and retention through a satisfying user experience.

Flow Chart

Aveo’s Stock Trading App is designed to offer a seamless, intuitive, and secure trading experience for both novice and experienced investors. By meticulously crafting each step of the user journey, we ensure that users can easily navigate through account setup, verification, and trading processes. Our focus is on simplifying complex tasks, providing clear guidance, and delivering a robust and user-centric interface. This user flow outlines the key interactions and pathways within the app, ensuring a cohesive and efficient trading experience that meets the diverse needs of our users.

Card Sorting

This method helps us understand how users naturally categorize and organize information, ensuring our app’s navigation and structure align with their expectations. By involving real users in this process, we can create an intuitive, user-friendly interface that makes trading stocks seamless and efficient. Through card sorting, we aim to refine the app’s layout, making it easier for users to find and engage with the features they need most.

User Persona

To create a stock trading app that truly meets the needs of our users, we have developed detailed user personas that represent the diverse demographics and behaviors of our target audience. These personas help us understand the goals, motivations, pain points, and preferences of different user groups. By incorporating insights from real users, we can design a more personalized and effective trading experience. Our user personas serve as a guide throughout the design and development process, ensuring that Aveo remains user-centric and responsive to the needs of both novice and experienced traders.

Competitor Analysis

In the dynamic world of stock trading, understanding the competitive landscape is crucial for Aveo’s success. Our competitor analysis provides a comprehensive evaluation of leading stock trading apps, identifying their unique strengths, potential drawbacks, and areas for improvement. By analyzing key competitors, we can uncover opportunities to differentiate Aveo, offering superior features, a more user-friendly interface, and enhanced functionalities. This analysis helps us ensure that Aveo not only meets but exceeds the expectations of our users, positioning us as a leading choice in the stock trading market.

Empathy Map

Understanding our users deeply is at the heart of designing a successful product, and Aveo’s empathy map is a critical tool in this process. By capturing users’ goals, actions, thoughts, feelings, and pain points, the empathy map helps us step into their shoes and see the world from their perspective. This detailed insight into our users’ experiences and emotions allows us to design solutions that truly address their needs, enhancing their overall experience with Aveo’s stock trading app. Through this empathetic approach, we can create a more intuitive, engaging, and effective platform that resonates with both novice and experienced traders.

User journey map

The user journey map for Aveo’s stock trading app is a comprehensive visualization of our users’ interactions and experiences with the platform. This map outlines each step users take, from initial onboarding to executing trades and managing their portfolios. By detailing the goals, actions, thoughts, and pain points at each stage, the journey map provides valuable insights into the user experience. Understanding these interactions helps us identify opportunities for improvement and ensures that we design features and workflows that meet our users’ needs, ultimately leading to a seamless and intuitive trading experience.

Ideation

The ideation phase is crucial as we seek to address common challenges in the trading landscape, transforming obstacles into opportunities for innovation. By leveraging diverse perspectives, we aim to develop intuitive, secure, and efficient solutions that enhance user satisfaction and accessibility. Our goal is to streamline the trading process, provide valuable educational resources, and integrate seamless payment methods, ensuring a superior and comprehensive trading experience for all users.

Layout and grid

I picked an 8pt – point grid for this project and set the margins with groups of 8pt, and 4pt. with margins between groups at 16, 24pts

Style Guide & Logo Design

Welcome to the Aveo Stock Trading App Style Guide, a comprehensive resource detailing the visual and typographic standards that define our app’s design. This guide serves as a blueprint for creating a cohesive and consistent user experience, ensuring that every interface element, color scheme, and font choice reflects Aveo’s commitment to clarity, usability, and aesthetic appeal. By adhering to these guidelines, we can maintain a unified brand identity across all user interactions, enhancing the overall look and feel of the app and making it both engaging and easy to navigate.

Accessibility Check

Welcome to Aveo’s Accessibility Check, where we ensure that our stock trading app is usable and inclusive for all users, regardless of their abilities. Our commitment to accessibility means that we rigorously test and optimize our app to meet the highest standards of accessibility compliance. By focusing on features such as screen reader compatibility, keyboard navigation, and color contrast, we aim to provide a seamless and empowering experience for every user. This dedication to accessibility not only broadens our user base but also aligns with Aveo’s mission to offer a fair and intuitive trading platform for everyone.

Mid-Fidelity Wireframes

Welcome to the mid-fidelity wireframes for Aveo’s stock trading app. These wireframes represent a crucial phase in our design process, where we transition from basic sketches to more detailed and interactive layouts. At this stage, we focus on the core structure and functionality, ensuring that the user experience is intuitive and efficient. Our mid-fidelity wireframes capture the essential elements of the app, including navigation, key features, and user interactions, providing a clear blueprint for further development. This step is pivotal in refining our design and aligning it with user needs and business goals, paving the way for the final high-fidelity designs.

High-Fidelity Wireframes

Welcome to the high-fidelity wireframes for Aveo’s stock trading app. These wireframes showcase the detailed design and visual elements of the app, bringing our vision to life with polished interfaces and interactive features. At this stage, we incorporate branding, color schemes, typography, and precise layout details to create a realistic representation of the final product. The high-fidelity wireframes are essential for fine-tuning the user experience, ensuring that every interaction is seamless and visually engaging. This step allows us to gather valuable feedback, make necessary adjustments, and move confidently towards the development phase.

Prototype

Project summary

Ave’o aims to transform the stock trading experience by providing a user-friendly, intuitive platform that meets the needs of both novice and experienced traders. Through thorough research, user-centric design, and innovative features, Ave’o delivers a streamlined and engaging trading experience. Our focus on simplified onboarding, secure transactions, and personalized insights ensures that users can navigate the complexities of stock trading with confidence and ease.